Seeing the Forest Through the Trees

Crafting Sustainable Marketing Strategies for Long-Term Growth

Brent McDowell

Director of Marketing Strategy

I’m Brent McDowell, and I help businesses grow sustainably by aligning the right strategies, people, and tools. Over the past decade, I’ve worked with global teams to create marketing solutions that deliver immediate results while building the foundation for long-term success. My approach balances technology with the human element, ensuring both marketing success and team well-being.

The Roots of Sustainable Success

  • People.

    Just like a thriving forest depends on the health of its trees, a successful strategy starts with empowered teams. I create environments where collaboration, creativity, and productivity flourish. When people are supported and motivated, long-term growth follows naturally.

    Grow a Forest

  • Operations.

    Operations are like the well-worn paths through a forest—clear, efficient, and leading toward your goals. I streamline processes, reduce complexity, and ensure teams stay focused on what drives results. Effective operations lay the groundwork for both immediate wins and future scalability.

    Follow the Path

  • Technology.

    Technology is the compass that guides teams through complexity. I help businesses choose the right tools and integrate them seamlessly into workflows. By leveraging technology that supports rather than overwhelms, we drive growth while keeping the team balanced and focused.

    Find the Direction

  • It is rare to find a leader who has an innate strategic mindset and is an empathic people enabler; something Brent does very well. I have watched Brent first hand coach people to excel beyond their own expectations while simultaneously having a strategic mindset which will have positive impacts for the organization for years to come.

    P. Naine

  • I worked with Brent at Elekta for several years in his marketing and IT roles. Brent was a very detailed and effective leader.

    T. Valentine

  • I worked in the global marketing department with Brent when he was the Head of Digital Marketing. He brought a fantastic perspective and balance to the team in his digital marketing role by understanding – and helping us all learn - all aspects of digital marketing strategies and tactics and how the application of these tools would work for us.

    M. Joiner

  • I had the pleasure of working with Brent when he stepped up to become the digital marketing leader at Elekta. He provided my agency with a clear strategy for an integrated campaign across multiple channels, quickly responded to removed barriers to execution, and effectively communicated project status across critical stakeholders.

    S. Farina

  • Brent is a pleasure to work with! He is a “get things done” kinda guy and as a manager had my back and didn’t hesitate to have my best interest at heart! Brent is a brilliant communicator and loves to lead by example!

    Nancy M.

  • Brent has extensive knowledge and background in marketing, customer experience and insight to tech stacks like Salesforce, Marketo and Pardot. He is a great public speaker and is always forthcoming and pleasant to work with. He has a unique ability to think out of the box and point out non-obvious problems. He is very empathetic and enables people while shielding them from outside distractions.

    Christian H.

Leadership That Empowers Growth

I lead by focusing on long-term vision, empathy, and results. I empower teams to perform at their best by ensuring they have the tools, support, and clarity to succeed. My approach is collaborative and people-focused, but always rooted in data and strategy, helping businesses reach their goals without burning out their teams.

Collaborative.

I believe in the power of collaboration. By fostering cross-functional teamwork, I ensure that every part of the business is aligned and working toward common goals. Great ideas often come from diverse perspectives, and I focus on creating environments where those perspectives can come together to drive innovation.

Long-Term Focused.

I focus on sustainable strategies that deliver results over time, not just quick wins. By developing strong teams, refining operations, and implementing effective technologies, I help businesses build a solid foundation for ongoing growth and success.

Empathic.

I lead with empathy, ensuring that individuals feel supported and valued. People are the foundation of any successful strategy, and their well-being directly impacts business outcomes. By understanding and addressing their challenges, I help teams stay motivated and perform at their best.

Data-Driven.

I rely on data to guide decision-making, but always balance it with real-world insights. While data is essential for driving growth, I make sure that strategies are adaptable and considerate of the people implementing them. This approach ensures both immediate results and long-term success.

Growth is not in the seed you plant, but in the care and nurture that follows.